This podcast interviews Hayden Adams (Uniswap Labs) and Colm Dillane (KidSuper) about their collaboration and experiences in bridging the gap between the crypto and fashion worlds. The conversation explores themes of branding, marketing (versus spectacle), community building, and the challenges of scaling and evolving a brand while maintaining authenticity. Specific examples include the origin story of Uniswap's branding inspired by unicorn tapestries and the unconventional approach to product launches, such as tokenizing socks. Listeners gain insights into navigating the complexities of growth, managing community expectations, and the importance of clear communication in both tech and creative industries. The discussion highlights the value of unexpected collaborations and the importance of maintaining a long-term vision despite market volatility.
