On today’s episode, Brett chats with Pete Nelson — the founder of SISU Saunas — about how stepping into the sauna and cold plunge helps with stress, sleep, and motivation. From struggling to sell a single sauna for months on end to now selling dozens of high-end, US-made saunas every month, Pete’s story is one of perseverance, leaning into hardship, and practicing a lifestyle around “sisu” — a Finnish ideal about grit, determination, and bravery that Pete has built his company around.

During our conversation, we discussed misconceptions around sauna usage, the ideal sauna temperature for different goals, how consistent sauna usage provides a dopamine reset and reduces stress, using sauna as a tool for zone 2 cardio, and much more. Pete also shares his crazy idea to run ultra-marathons in Antarctica as a way to give his life excitement and face fears. A must-listen for anyone interested in learning the ins and outs of saunas and the general tenets behind pursuing a healthy lifestyle.

Connect with SISU Lifestyle
Instagram
Website
Linkedin
Facebook

Connect with Pete
Instagram

SPONSORS

CrowdHealth provides an alternative to traditional health insurance by allowing members to crowdsource their medical expenses.Use the code 'MEATMAFIA' to get coverage for $99 for your first 6 months.
Paleovalley is on a mission is to help people reclaim vibrant health. Check out their Gut-Friendly Beef Sticks and more at paleovalley.com/meatmafia and you'll receive 15% off your order.
NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! Use Code: MEATMAFIA at check out!

AFFILIATES

LMNT - Electrolyte salts to supplement minerals on low-carb diet
The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar
Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF
Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!
Carnivore Snax - Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA
We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA'
Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!

Pete Nelson: How the Sauna will Change Your Life | MMP #252

The Meat Mafia Podcast