In this interview podcast, George Blackman, a scriptwriter, discusses strategies for improving YouTube video retention. He shares insights on crafting effective hooks using the character-concept-stakes model for entertainment videos and the target-transformation-stakes model for educational content. George emphasizes understanding the audience, structuring videos clearly, and delivering payoffs effectively. He also analyzes retention graphs, discusses his experience writing for various YouTubers, including Mike Shake and Ali Abdaal, and offers advice for aspiring scriptwriters, including pricing strategies and essential tools. The podcast concludes with George sharing his personal dreams and investment choices in the YouTube space.
