20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci | The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch | Podwise
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci
This interview podcast features George Bonaci, VP of Growth at Ramp, discussing growth strategies for startups. The conversation covers topics such as experimental design, the importance of velocity over perfection in testing, building a portfolio of growth bets, and the challenges of scaling marketing efforts. Bonaci emphasizes the need for a scientific approach to growth, prioritizing experiments based on impact, effort, confidence, and time to results, and advocates for hiring junior, adaptable talent. A key takeaway is his advice to prioritize velocity in experimentation, accepting a higher failure rate to learn quickly, and to aggressively scale successful channels to saturation.
