This Rent Roll podcast episode focuses on the investment potential of tertiary real estate markets (markets outside the top 50). The host begins with a monologue presenting data showing strong rent growth in smaller markets due to low supply, then interviews Jasin Alfaro, CEO of Metonic, a Midwest-based real estate investment firm specializing in tertiary markets. Alfaro discusses Metonic's investment strategy, emphasizing higher yields and less competition in these markets, and explains how they identify promising tertiary markets and secure investor buy-in. The episode concludes with Alfaro highlighting specific Midwest markets as promising investment areas.
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