Would You Buy a $100 Pizza Cutter? Amazon Listing Seller Tips with Steven Pope

This podcast episode analyzes the Amazon listing of a $100 pizza cutter, examining its sales performance and marketing strategies. The speaker, Steven Pope, breaks down the product listing's strengths and weaknesses, highlighting the lack of pizza imagery in the main product photos as a significant missed opportunity to increase click-through rates. He also points out the underperformance in organic search results due to insufficient SEO optimization within the brand story. Pope suggests improvements such as adding descriptive text to images and increasing the organic keyword ratio to boost sales. The analysis concludes with advice on product development and marketing for Amazon sellers.