We’re live from eTail West with Andrei Rebrov, CTO & Co-Founder of Scentbird, to explore the transformative power of AI in retail. From personalized fragrance recommendations to AI-driven automation, Andrei shares how technology is redefining customer experiences and workplace efficiency.

🔹 [0:14] Welcome to eTail West: Scentbird’s evolution from fragrance subscription to a global scent destination

🔹 [2:18] The challenge of discovering new scents online & how Scentbird solves it

🔹 [4:45] How AI enhances fragrance recommendations and personalization

🔹 [6:30] The power of AI in interpreting customer preferences & behavior

🔹 [7:39] Why AI-powered agents will redefine business efficiency in 2025

🔹 [9:55] The future of work: AI tools for retail, marketing, and finance teams

🔹 [11:30] Leadership insights: Aligning teams & avoiding the "complaint culture"

🔹 [13:08] AI's role in unleashing human creativity & innovation in the workplace

Join us for this fascinating discussion, and subscribe for more cutting-edge retail insights. And thanks to NetElixir for making all of our eTail West coverage possible!

#scentbird #etailwest #retail #ecommerce

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Scentbird CTO on Personalization, Efficiency & The Future of Retail

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