He Built an AI Audience Simulator. It’s the Future of Customer Research. - Ep. 49 with Michael Taylor

This podcast features an interview with Michael Taylor, a recovering agency owner and prompt engineer, about his AI tool, Rally, which simulates focus groups and audiences to test marketing materials and headlines before public release. The conversation explores the accuracy of AI in simulating human behavior and decision-making, using examples of personality tests and content creation. Taylor describes his workflow using Rally, including generating various audience personas (e.g., Hacker News users) and analyzing their simulated responses to different prompts. Dan Shipper, the host, shares his experience using Rally to refine his company's marketing strategies, highlighting the tool's value in reducing risk and improving efficiency. The discussion concludes with reflections on the future of AI and its impact on various industries.