Watch Here: https://youtu.be/e3HHrrIc4Hc

About the Guest:
Bryan Clayton is the CEO and co-founder of GreenPal, a tech platform connecting homeowners with lawn care professionals. Before launching GreenPal, Clayton built and sold a successful landscaping business with over 150 employees. He’s an advocate for using technology to modernize service-based businesses and believes AI will dramatically reshape industries in the coming years.

Summary:
In this episode of How2Exit, host Ronald Skelton sits down with Bryan Clayton, CEO and co-founder of GreenPal, a platform often dubbed the "Uber for lawn care." Clayton shares his entrepreneurial journey, from a childhood forced into mowing lawns by his military father to scaling and selling a multimillion-dollar landscaping company. He discusses the challenges of selling a business, the emotional void that follows an exit, and how he transitioned into the tech space to launch GreenPal. The conversation dives deep into automation, AI’s impact on business, and how small service-based companies can leverage technology to scale efficiently.

Key Takeaways:
Forced Entrepreneurship Sparks Innovation: Clayton’s first business began out of necessity when his father made him mow lawns as a teenager. That small hustle turned into a multimillion-dollar landscaping business.

Scaling a Service Business is a Systematic Process: Building a large-scale landscaping company required Clayton to develop efficient processes, training programs, and a system for hiring and retaining workers.

Selling a Business Takes Preparation: It took Clayton two years—one to structure the business properly and another to find a buyer—to successfully sell his landscaping company.

The Emotional Impact of an Exit is Real: Clayton struggled with an identity crisis after selling his business, which eventually pushed him to start GreenPal.

AI and Automation Are Changing Business Operations: The discussion explores how AI is reshaping everything from customer acquisition to software development, making it easier to run lean and profitable companies.

Technology is Now Essential for Service Businesses: Small business owners who fail to adopt tech tools are operating as if it’s still the 1990s, missing opportunities to increase efficiency and profitability.

GreenPal Provides a Business-in-a-Box for Lawn Care Providers: The platform handles customer acquisition, scheduling, invoicing, and even upselling additional services for lawn care professionals.

Future-Proofing Means Staying Tech-Savvy: Clayton warns that service providers who resist technology will fall behind as AI and automation continue to accelerate business capabilities.
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Contact Bryan on
Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214/
Website: https://www.yourgreenpal.com/
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▶️Previous Episode: E269: How to Sell Your Business for Top Dollar – Secrets from an Acquisition Expert - https://youtu.be/XLZjRoLivJw

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E270: From Landscaping Hustle to Tech Empire: Bryan Clayton’s $90M GreenPal Revolution

How2Exit: Buy, Don't Build - M&A of Small Businesses