Behind the rise of 7 Brew coffee chain

In this episode of the Marketer's Brief podcast, host Erica Willis interviews Nick Chavez, the CMO of 7 Brew Coffee, a rapidly growing drive-thru coffee chain. Nick discusses his transition from CMO of KFC to 7 Brew, what makes 7 Brew unique, the brand's emphasis on human connection and customizable drinks, and the importance of their loyalty program, which boasts a 95% participation rate. He also touches on 7 Brew's media mix, its core Gen Z and older millennial consumers, and trends he is watching, such as AI's role in enhancing human connection and the growing popularity of specialty sodas. Nick emphasizes the importance of providing a great customer experience and the brand's plans for national expansion.