In this episode of the "Fearless Sellers, The Women of Amazon" podcast, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon, about fake reviews. Rebecca explains what constitutes a fake review, Amazon's policies against them, and the measures Amazon takes to detect and prevent them, including machine learning, relationship analysis, and legal action against fake review brokers. She also discusses the importance of authentic reviews, the use of the "report abuse" button, and the future of review detection using AI and language models. The discussion also covers the Amazon Vine program and provides advice for sellers on how to ethically solicit reviews.
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