A9 Organic Ranking Factors on Amazon in 2025 with Brian Johnson

This podcast interviews Brian R. Johnson, a veteran e-commerce strategist, about Amazon's A9 algorithm and organic ranking factors in 2025. The discussion covers three key ranking buckets: content, velocity, and conversion, with examples like title optimization and univelocity (sales velocity). Johnson reveals surprising ranking factors, such as the "small business" badge and multi-channel selling, highlighting the importance of data analysis for success. The impact of new Amazon features like Cosmo (AI image analysis) and Rufus (conversational search) on organic ranking is also explored, emphasizing the need for brands to adapt to these changes. The interview concludes with a discussion of DeepM.AI, Johnson's company that helps brands leverage data to improve their Amazon rankings.