Sawbones: Apple Cider Vinegar

This episode explores the phenomenon of wellness influencers and the deceptive practices within the industry, using the Netflix series "Apple Cider Vinegar" as a case study. Against the backdrop of a humorous opening, the co-hosts discuss the series, contrasting two central characters: Belle Gibson, a fraudulent influencer falsely claiming a cancer cure, and Milla Blake, a fictional character with cancer who embraces alternative therapies. More significantly, the discussion delves into the archetypes represented in the series—the outright fraudster versus the well-intentioned but misguided true believer—and how both exploit vulnerabilities within the healthcare system. For instance, the hosts analyze how the visually appealing nature of wellness influencers' lifestyles contrasts sharply with the harsh realities of traditional cancer treatments, leading to a discussion on the importance of empathy and effective communication in healthcare. Ultimately, the episode highlights the need for a more nuanced approach to patient care, emphasizing the importance of empowering patients while providing evidence-based information, rather than simply dictating treatment options. This reflects an emerging pattern in media discussions about the intersection of health, wellness, and consumer trust.