This podcast interviews UCLA psychology professor Matt Lieberman about social neuroscience and its implications for communication. The discussion covers how our brains process social information, the limitations of perspective-taking versus perspective-getting, and the neuroscience of persuasion. Lieberman emphasizes the importance of humility and questioning one's own assumptions in communication, suggesting that effective persuasion involves storytelling and allowing others to reach their own conclusions. He also discusses the surprising finding that social pain shares neural pathways with physical pain, and describes his new venture using technology to improve social connections based on brainwave similarities. Listeners gain practical advice on improving communication skills and understanding the complexities of social interaction.