Morgan Katz is the Founder and CEO of Ticket Technology, a SaaS company specializing in optimizing event ticket management and maximizing ROI for businesses through its software platform, Ticket Booth. Under her leadership, the company has achieved a 96% renewal rate with its customers, demonstrating its effectiveness in streamlining ticket management and enhancing client ROI. Morgan has a keen eye for innovation and a knack for finding creative solutions to complex ticketing challenges. Her expertise spans many areas, including ticketing platforms, event management systems, and customer experience optimization.

In this episode…

Corporate season tickets are often underutilized, with nearly half going unused each year, leading to wasted opportunities and reduced ROI for businesses. Many organizations struggle to distribute and track tickets effectively, often relying on inefficient methods like email and spreadsheets. How can companies overcome these inefficiencies to maximize ticket usage and enhance the overall event experience?

Morgan Katz, a seasoned professional in the world of ticketing and event technology, has addressed this issue with a centralized platform, Ticket Booth, that simplifies ticket management and improves ROI. Morgan emphasizes the importance of creating clear policies and procedures for ticket distribution, approval timelines, and utilization strategies to reduce waste and improve efficiency. By implementing these systems, businesses can increase ticket usage, foster better client relationships, and maximize the return on their investment while reducing manual overhead.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Morgan Katz, Founder and CEO of Ticketnology, about how her SaaS platform optimizes event ticket management for businesses. Morgan shares her journey from managing live events to launching a tech company during the pandemic, the challenges of being a non-technical founder, and how she learned from the failure of an event registration product.

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