The CPGGUYS are joined in this episode by the CEO of Nature's bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion.

Find Steve on Linkedin at : https://www.linkedin.com/in/steve-gardiner-6092b11/

Find Nature's bakery on Linkedin at : https://www.linkedin.com/company/nature-s-bakery/

Find Nature's bakery online at : https://naturesbakery.com/

Here's what we asked him :

Let’s get to know you. Take us through your career developing at PepsiCo, then leading sales at Henkel and Nature’s bakery to leading it. What leadership principles have you anchored your career on?
Take us through the portfolio of the company and your innovation approach. What’s new for 2025?
How are you looking at Omnichannel holistically and coaching your teams on building 360 plans?
You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast growing?
Take us through talent development. What do you look for in your leaders and how have you structured for long term growth?
You’ve shared it before, what are the 5 things required to create a successful food brand?
What challenges are you currently facing in the market? How are you adjusting your strategy in response?
What advice would you give to leaders or CEOs of emerging brands?

LA fire relief : https://www.directrelief.org/ (always research before giving)

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Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

The CPG Guys