10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Elena Verna, a B2B growth expert, shares ten growth strategies and tactics that commonly fail despite continued investment. These include prematurely hiring a head of growth before achieving product-market fit, expecting growth teams to reverse business slowdowns rooted in core product issues, and redesigning marketing sites with the false promise of immediate acquisition gains. Verna advises against blindly copying competitors, emphasizing inspiration over replication, and cautions against over-reliance on experimentation at the expense of intuition. She advocates for diversifying growth models beyond a single approach and stresses the importance of creating earned channels through virality and user-generated content. Verna also champions hiring advisors for external perspectives and challenges the notion that full-time employment is the only viable career path.