This podcast episode focuses on how small business owners can document their lives and businesses for social media and marketing without feeling self-conscious. The speaker, Fiona Killackey, discusses the importance of authentic connection through storytelling, recommends affordable tech tools (like using a phone and a cheap microphone to start), and suggests creating a structured approach with consistent filming locations and content templates. She emphasizes building confidence by starting small, focusing on consistency over perfection, and working with one's natural energy levels. The episode aims to empower listeners to build brand loyalty by showcasing their genuine selves and creating relatable content.
Sign in to continue reading, translating and more.
Continue
