The Consumer Psychology of Adopting AI

This HBR IdeaCast interview explores why people resist adopting AI, focusing on five key psychological barriers: opacity, emotionlessness, rigidity, autonomy, and a preference for human interaction. The interview discusses strategies for overcoming these barriers, such as providing explanations for AI decisions, using simpler models initially, and strategically imbuing AI with human-like qualities where appropriate. For example, the case of Miroglio Fashion illustrates a phased approach to AI adoption, starting with a simpler model to gain employee buy-in before implementing a more complex one. The discussion also touches on ethical considerations, highlighting the potential long-term risks of overly flexible AI systems and the need for a balanced approach that prioritizes both adoption and safety. Ultimately, the podcast offers practical advice for managers seeking to increase AI adoption within their organizations while mitigating potential risks.