This podcast episode features an interview with Taylor Corrado, Wistia's Senior Director of Brand Marketing, discussing the shift from performance marketing to brand-driven marketing. The conversation covers the challenges of justifying marketing investments with less readily available data, the importance of understanding target customers, and Wistia's use of brand tracker surveys to inform marketing decisions. Taylor shares her personal journey in overcoming stage fright and the value of consistent effort in marketing. The episode also touches upon co-marketing strategies and the increasing importance of video in content marketing. A specific example provided is Wistia's successful co-marketing campaign with Jasper AI.
