The biggest companies in tech are fighting to be the leader in generative AI - even as the path to profitability for the technology remains unclear. So what’s the long game for companies such as OpenAI, Google, and Meta? And what does the rise of Chinese start-up DeepSeek mean for AI companies with massive valuations?

In the second episode in our series on the business of AI, the FT’s AI editor Madhumita Murgia speaks with FT technology reporter Cristina Criddle as well as Vahap Can, an instructor on a prompt engineering course at Capital City College, Anton Korinek, a professor in the department of economics at the University of Virginia, and Alex Chalmers, a writer, researcher and former investor.

Free to read:

DeepSeek’s ‘aha moment’ creates new way to build powerful AI with less money

Liang Wenfeng, the DeepSeek founder panicking the tech world

OpenAI targets 1bn users in next phase of growth

Meta sticks with big bet on AI even after DeepSeek shook markets

This season of Tech Tonic is presented by Madhumita Murgia, and produced by Josh Gabert-Doyon. Edwin Lane is the senior producer and Manuela Saragosa is the executive producer. Sound design by Breen Turner, Samantha Giovinco and Joe Salcedo, with original music from Metaphor Music. The FT’s head of audio is Cheryl Brumley.

Read a transcript of this episode on FT.com

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FT Tech Tonic