Over 40? Here's How to Make Money on Social Media (Free Masterclass)

This podcast features an interview discussing strategies for social media success in a changing market. The conversation covers dead social media trends (celebrity endorsements, lip-syncing videos, the metaverse), successful strategies (building a loyal community, using AI tools), and monetization techniques (email lists, Patreon, online courses). The speakers emphasize the importance of building a strong community over chasing large follower counts, highlighting the example of one speaker's pivot to focus on deeper engagement with existing followers. Listeners gain actionable advice on adapting to the current social media landscape and building a sustainable online business.