This podcast features an interview with Mike Salguero, CEO of ButcherBox, a $550 million meat subscription service. The conversation is divided into two parts: Salguero's entrepreneurial journey, including the failures and lessons learned from his previous venture, CustomMade.com, and a deep dive into ButcherBox's tactical strategies, unit economics (30% gross margin, 6.5% net margin), and growth strategies. Key takeaways include the importance of capital efficiency, leveraging pre-sales and influencer marketing, and the power of lifetime offers to boost customer retention. The interview concludes with a discussion of ButcherBox's recent acquisition of Truffle Shuffle, a cooking class company, and its future growth plans.
