This Trapital podcast episode analyzes Meta's inconsistent success with media ventures. Host Dan Runcie interviews Tati Cirisano, discussing why Meta's various attempts at traditional media (Instant Articles, Facebook Watch, podcasting) have had mixed results despite its massive user base. They explore the hypothesis that Meta struggles because its platforms are primarily used for social connection, not entertainment, and that attempting to force a shift in user behavior is challenging. The conversation highlights the high opportunity cost for Meta due to its high advertising revenue, leading to a higher threshold for success for new initiatives. Ultimately, the discussion suggests that while Meta's strategy of trying various ventures is understandable, understanding user behavior is crucial for long-term success.
