SaaStr 786: Going Long: How Procore’s Founder Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This podcast features an interview with Tooey Courtemanche, CEO and founder of Procore, a leading SaaS platform for construction management. The conversation covers Procore's evolution from a niche residential builder tool to a major enterprise player, highlighting the challenges and strategies employed during its 23-year journey. Courtemanche discusses the impact of the 2008 financial crisis, the importance of capital efficiency, and the company's approach to building a strong brand and fostering customer loyalty through a unique go-to-market strategy that leverages word-of-mouth referrals from project managers. The discussion also touches upon Procore's multi-product strategy, the increasing importance of AI in the construction industry, and the ongoing need for customer-centricity in a rapidly changing market. A key takeaway is that focusing on customer needs, even in a massive total addressable market (TAM), is crucial for long-term success.
