The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.

BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.”

Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement.

Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.”

$ELF $BZFD $BUD

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 🍦Ben & Jerry’s Phish Food. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.

The Best One Yet