This podcast episode interviews Frey Chu, an online directory builder, about creating profitable online directories. The interview covers finding and validating niche ideas, using tools like Ahrefs and Outscraper for data collection and enrichment, and building a simple, effective directory using WordPress. Frey emphasizes the importance of identifying fragmented search intent and building a directory that solves a specific problem, illustrated by his example of a dog park directory. Listeners learn practical steps for building a potentially lucrative passive income stream, even with a basic website design, and gain insights into data enrichment techniques using AI tools. The episode concludes with Frey's plans to launch his own dog park directory and advice on focusing on the initial steps of idea validation and data acquisition.