What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark

This podcast episode focuses on Amazon conversion rates, providing benchmarks and strategies for optimization. The speaker defines poor, average, and high conversion rates (under 8%, 8-12%, and over 16%, respectively), explaining that a rate above 16% often indicates insufficient advertising. He uses Dr. Squatch as a negative example, highlighting their imbalanced paid-to-organic keyword ratio (8600 paid vs 2700 organic). The speaker emphasizes focusing on increasing traffic (through CTR, PPC, and SEO) rather than solely conversion rate optimization on Amazon. He concludes by offering a PPC masterclass and free consultations to help sellers improve their Amazon performance.