This Retail Media Breakfast Club episode discusses the challenges brands face in measuring the effectiveness of retail media investments. The host cites a report showing that while retail media is the most important marketing channel for 92% of brands, 62% struggle with a lack of measurement standards, particularly due to cross-channel shopping and data silos between retailers. The podcast highlights the increasing percentage of brands feeling confident in measuring incremental sales (from 30% to 56%), but emphasizes the need for improved measurement solutions and industry standardization to fully leverage retail media's potential. The episode concludes by suggesting that improved insights from retail media networks are crucial for accelerating future investments.
