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Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned. She shares insights on overcoming self-doubt, the importance of resilience, and the significance of pricing strategies. Lashay emphasizes the need for differentiation in consulting offers and the power of networking. The episode underscores the importance of community and support among women in business, encouraging listeners to connect and uplift each other in their professional journeys.

Lashay talks us through:

Personal growth and confidence building as a solopreneur
Overcoming rejection and resilience in business
Facing fears and the importance of doing things despite being scared
Understanding various business models and positioning
The cyclical nature of opportunities and the importance of perseverance
Practical advice for transitioning to solopreneurship
Creating systems and processes to enhance efficiency
How to transform negative experiences into motivation, using rejection as fuel
The significance of sharing knowledge and expertise
Pricing strategies for consulting services, including tiered pricing models
Differentiation in consulting offers and creative service packages
The role of networking and community support in business success
Encouragement for women to support each other in their professional journeys

Key Links:

Guest: Lashay Lewis: https://www.linkedin.com/in/lashaylewis/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Talk BOFU Strategy with Lashay: https://savvycal.com/authorityplug/strategy

98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)

Women in B2B Marketing