HoldCo Bros are back! Nik and I sat down with Isaac French, who built Live Oak Lake, a unique micro-destination. In this episode, we discuss how Isaac turned a $2.3 million investment into a $7 million exit, why storytelling is crucial for any business, and how he generated $40,000 in bookings with a $900 social media budget. We also cover the challenges he faced, like being banned from Airbnb, and how he overcame them to create something truly special.

Learn more about Nik here:

Learn more about Isaac here:

https://x.com/isaacfrench_
https://www.isaacjfrench.com

Timestamps below. Enjoy!

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00:56 Meet Isaac French: The Short-Term Rental Master

01:56 Isaac's Journey: From Raw Land to Million-Dollar Cabins

09:45 The Airbnb Suspension and Pivot to Direct Bookings

17:25 Building Community and Unique Experiences

31:37 Entrepreneurial Roots in Strict Communities

32:12 The Role of Technology and Creativity

34:02 Character Development Over Success

35:55 Balancing Life and Entrepreneurship

36:52 Philosophical Insights and Personal Practices

38:12 Industry Trends and Opportunities

39:20 The Power of Storytelling in Business

40:24 Challenges in Direct Bookings

42:44 Innovative Ideas for the Hospitality Industry

47:34 Social Media and Influencer Marketing

53:15 Rapid Fire Questions and Final Thoughts

From $20K to $4.7M Profit with Short-Term Rentals in Under 3 Years with Nik & Isaac French. #053

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner