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16 Apr 2023
14m
Allbirds 失宠昂跑出圈,新一代小众跑鞋如何突围?
声动早咖啡
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昂跑,主打高品质跑鞋的小众高端运动品牌,通过讲好品牌故事、名人代言和社群运营等方式,在激烈的跑鞋竞争当中脱颖而出,受到消费者青睐。但昂跑也面临一些挑战,如激烈的市场竞争以及高昂的价格,昂跑是否还能继续成功值得关注。
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