This podcast discusses the rising popularity of gold jewelry among young Chinese consumers, despite high gold prices. The hosts explore the reasons behind this trend, citing brand collaborations with anime and gaming IPs as a key factor, alongside the traditional cultural significance of gold and its perceived value as a safe investment. The discussion also touches upon the broader global increase in gold investment due to economic uncertainty and inflation, with experts suggesting caution against impulsive investment decisions. A specific example is Chow Tai Fok's collaboration with the video game *Black Myth Wukong* to create themed jewelry. Listeners gain insight into the cultural and economic factors driving gold investment in China and globally, along with advice on responsible investment strategies.
