“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.”
-Mike Jones

Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market.

During this interview, you'll learn:

How branding goes beyond visuals to focus on strategy & messaging
Why differentiation is essential for success in a competitive market
The impact of small, thoughtful changes on brand perception

To learn more about ReSound, click here.

Connect with Mike on LinkedIn.

Time Stamp:

01:45 - Introduction to Branding & Marketing Strategies
06:13 - The Remarca Brand Index: Insights & Data Collection
11:47 - Leveraging the Remarca Brand Index for Improvement
18:00 - The Role of Authenticity in Branding
23:47 - Conclusion & Resources for Further Learning

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EP448: Mike Jones - The Power Of Authentic Branding

The Successful Bookkeeper Podcast