This TED Talk features Amaryllis Leon Potti discussing the ethical implications of AI in business, particularly focusing on the emerging emotional connections between humans and AI interfaces. Potti argues that traditional marketing models are insufficient for this new landscape and proposes a "Triarchy of Responsible AI" based on user well-being, honesty (transparency about AI's role), and user autonomy. She uses the example of a lawyer who developed an emotional attachment to an AI legal assistant to illustrate the depth of these emerging relationships. The talk concludes by urging businesses to prioritize ethical AI development to build meaningful and responsible connections with consumers.
