Welcome to a bonus episode of the podcast! In this first installment of the 'Behind the Brand' series, Alora takes us through her journey of rebranding. She highlights the importance of self-discovery, especially for those who tend to prioritize others over themselves. Alora offers valuable insights on finding and understanding your 'why' to maintain a strong brand identity.

00:00 Welcome to the Podcast

00:21 The Rebranding Journey Begins

01:06 Introducing the Behind the Brand Series

01:27 Understanding Your Brand Promise

02:04 The Importance of Knowing Your Why

03:13 Personal Branding in a Saturated Market

03:45 Connecting with Your Dream Clients

06:11 The Role of a Brand Strategist

07:07 Preparing for a Major Rebrand

08:40 Embracing Creativity and Messy Action

10:11 Conclusion and Final Thoughts

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Behind the Biz: Rebranding is Work!

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