The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.

Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is.

New tariffs just hit Shein and Temu… hand it can all be explained with Barbie dolls.

Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.”

$CALM $MAT $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Episodes drop weekly. It’s The Best Idea Yet.

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👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.

The Best One Yet