📊 Marketing Management: G-STIC & Beyond

This podcast discusses the evolution of modern marketing, focusing on the shift from traditional methods to a more holistic, customer-centric approach. The discussion covers key aspects like the importance of brand building (using examples like Nike's "Just Do It" mantra), the psychology of pricing (including reference pricing and loss aversion), and the strategic use of data-driven insights. Specific examples of successful and unsuccessful brand extensions (Honda vs. Colgate's frozen dinners) illustrate the importance of brand consistency and alignment. The podcast concludes by emphasizing the need for ethical and transparent marketing practices in a globalized, technology-driven landscape, advising listeners to prioritize customer relationships and stay adaptable to market changes.