Empowering Your Agency Team: Creating a Clear Growth Path for Success with Warren Wilansky | Ep #764 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
This podcast episode interviews Warren Wilansky, founder of Plank, a Montreal-based digital agency, about his journey as an accidental agency owner and his strategies for scaling the agency. The conversation covers Warren's transition from a hands-on designer/developer to a CEO, focusing on his approach to hiring and promoting within, creating career tracks (craft vs. management), and implementing structured performance reviews. A key takeaway is the importance of framing performance reviews as "coaching sessions" to improve employee reception and focus on growth. The episode concludes with advice on defining roles, focusing on what one enjoys, and building client relationships over transactional sales.
