How to Unlock AMC's Potential

This podcast episode discusses recent Amazon Marketing Cloud (AMC) updates, focusing on Sponsored Products and an AI-powered query tool. The hosts cover the new AI interface that generates SQL queries, eliminating the need for specialized technical skills, and the expansion of AMC to Sponsored Products, allowing for more granular audience targeting within the sales funnel. A key takeaway is that while highly specific audience targeting is possible, maintaining sufficient audience size (2500-3000 members) is crucial for campaign success; otherwise, the audience may fail. Listeners learn about practical implementation steps, including obtaining an AMC instance from their Amazon rep and utilizing pre-built instructional queries as a starting point. The episode concludes by emphasizing the need for manual bid adjustments to optimize performance with the new AMC features in Sponsored Products.