Amazon Keyword Strategy: Get Your Product to Rank Higher in 2025

This podcast provides a step-by-step guide to finding profitable keywords for selling products on Amazon in 2025. The speaker, Peter, emphasizes a three-stage approach based on product lifecycle (launch, growth, established) and keyword relevance, using the AMZScout Keyword tool as a key resource. He advises prioritizing hyper-relevant keywords, aligning listing content and PPC campaigns accordingly, and strategically targeting seasonal keywords. By following this method, sellers can improve their Amazon ranking and increase profitability. The speaker also highlights the importance of monitoring keyword performance and adjusting strategies as needed.