This podcast episode discusses the impact of AI tools (ChatGPT, Perplexity, SearchGPT) and a recent Google monopoly ruling on SEO and website traffic. The speaker analyzes data on AI tool usage and Google's market share, concluding that while AI is growing rapidly, it hasn't significantly impacted Google's dominance or website traffic yet. He also examines the potential consequences of the Google ruling, suggesting that overall search volume growth might offset any market share shifts. The speaker advises focusing on building a strong brand and gathering reviews (Google Business Reviews and Google Customer Reviews) to improve search visibility, regardless of search engine dominance. He emphasizes the importance of diversifying SEO strategies beyond reliance on Google.
