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In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.

To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info

How We're Pivoting Our Marketing: Behind the Scenes

AI Explored