This Ecommerce Conversations podcast interviews John Heenan, a fulfillment business owner in Northern Ireland, about the complexities of serving the European market from the US. The discussion covers the impact of Brexit on fulfillment strategies, highlighting the unique advantages of Northern Ireland's position within both the UK and EU markets. Heenan explains the VAT system, emphasizing the need for US businesses to register for VAT and the associated costs and timelines. He also provides estimates for fulfillment and shipping costs from Northern Ireland to various European locations, advising businesses to consider their target market's location and language when choosing a fulfillment center. Ultimately, the podcast offers practical advice and insights for US e-commerce businesses aiming to expand into Europe, emphasizing the importance of strategic planning and market research.
