MBA2580 The $0 Marketing Plan That Actually Works

This episode of The $100 MBA Show focuses on three zero-dollar marketing strategies for businesses. The host, Omar Zen Home, presents each strategy—creating shareable content, building in public, and using a freemium model—with examples and actionable steps for listeners. He emphasizes the importance of authenticity and building trust with the audience to organically grow a business without significant financial investment. For instance, he highlights Mark Liu, an indie creator who uses creative video editing to promote his product, and AliForms, a company that transparently shares its progress on social media. Listeners are encouraged to brainstorm creative content ideas and share their business journey online to build a loyal following.