AI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen (Senior Manager, Enterprise Marketing Capabilities at General Mills)

This interview podcast features Carter Jensen, a digital strategy and innovation leader at General Mills, discussing his experiences in AI and marketing. The conversation begins with an introduction of Jensen and his role, then delves into the exciting aspects of AI leadership, focusing on how AI-automated systems connect various teams within a large organization to optimize the consumer experience. Jensen highlights the importance of a dual approach—bottom-up enablement of teams and top-down strategic alignment—to drive innovation and scale. He emphasizes the need to balance short-term business goals with long-term strategic vision, using a framework of three-year, one-year, and 90-day planning horizons. Finally, Jensen expresses excitement about the increasing accessibility of tools and the resulting consumer-led innovation within General Mills.