#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy | DTC POD: How The Best Brands Are Built

This podcast episode delves into the entrepreneurial journey of John Coogan, co-founder of Soylent and Lucy, and his experiences with Y Combinator and DTC (direct-to-consumer) brands. The discussion explores the challenges and opportunities faced by startups, the complexities of the regulatory landscape for nicotine products, and the evolving nature of the DTC industry.

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#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy

DTC POD: How The Best Brands Are Built

From Techie Kid to Soylent Co-Founder: John Coogan's Entrepreneurial Journey

The Y Combinator Experience: A Tale of Flops, Triumphs, and Learning

The Genesis of Soylent: From Cost-Cutting to a Nutritional Revolution

Soylent's Explosive Growth: From a Silly Project to a Controversial Success

The Challenges of Scaling Up a Protein Powder Business

Hardships of Soylent's First Production Run

Scaling a Million-Dollar-a-Day DTC Company: Near-Death Moments and Press Challenges

Soylent's Challenges and the Rise of Lucy: A DTC Brand in the Post-ATT Era

DTC's Evolution: From Standalone to Omni-Channel in the CPG Industry

The Birth of Lucy: Riding the Waves of Nicotine Regulation

Nicotine Products: Navigating State-by-State Regulations, PMTA Applications, and FDA Approval

Unlocking the FDA's Regulatory Labyrinth: Nicotine Products Under the Microscope

The Rise and Impact of Nicotine Pouches: An Inside Look into the Nicotine Delivery Revolution

DTC Success: Leveraging Creator Distribution and Retail Partnerships

John Coughlin's YouTube and Twitter presence

#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy

DTC POD: How The Best Brands Are Built

00:06From Techie Kid to Soylent Co-Founder: John Coogan's Entrepreneurial Journey

From Techie Kid to Soylent Co-Founder: John Coogan's Entrepreneurial Journey

03:24The Y Combinator Experience: A Tale of Flops, Triumphs, and Learning

The Y Combinator Experience: A Tale of Flops, Triumphs, and Learning

05:52The Genesis of Soylent: From Cost-Cutting to a Nutritional Revolution

The Genesis of Soylent: From Cost-Cutting to a Nutritional Revolution

09:25Soylent's Explosive Growth: From a Silly Project to a Controversial Success

Soylent's Explosive Growth: From a Silly Project to a Controversial Success

13:28The Challenges of Scaling Up a Protein Powder Business

The Challenges of Scaling Up a Protein Powder Business

16:41Hardships of Soylent's First Production Run

Hardships of Soylent's First Production Run

20:19Scaling a Million-Dollar-a-Day DTC Company: Near-Death Moments and Press Challenges

Scaling a Million-Dollar-a-Day DTC Company: Near-Death Moments and Press Challenges

23:37Soylent's Challenges and the Rise of Lucy: A DTC Brand in the Post-ATT Era

Soylent's Challenges and the Rise of Lucy: A DTC Brand in the Post-ATT Era

27:22DTC's Evolution: From Standalone to Omni-Channel in the CPG Industry

DTC's Evolution: From Standalone to Omni-Channel in the CPG Industry

30:56The Birth of Lucy: Riding the Waves of Nicotine Regulation

The Birth of Lucy: Riding the Waves of Nicotine Regulation

34:30Nicotine Products: Navigating State-by-State Regulations, PMTA Applications, and FDA Approval

Nicotine Products: Navigating State-by-State Regulations, PMTA Applications, and FDA Approval

38:47Unlocking the FDA's Regulatory Labyrinth: Nicotine Products Under the Microscope

Unlocking the FDA's Regulatory Labyrinth: Nicotine Products Under the Microscope

42:35The Rise and Impact of Nicotine Pouches: An Inside Look into the Nicotine Delivery Revolution

The Rise and Impact of Nicotine Pouches: An Inside Look into the Nicotine Delivery Revolution

47:00DTC Success: Leveraging Creator Distribution and Retail Partnerships

DTC Success: Leveraging Creator Distribution and Retail Partnerships

51:15John Coughlin's YouTube and Twitter presence

John Coughlin's YouTube and Twitter presence