This interview podcast focuses on Generative Engine Optimization (GEO), a new field in digital marketing adapting SEO strategies for AI tools like ChatGPT. The host interviews Tim Cameron-Kitchen, founder of Exposure Ninja, a digital marketing agency pioneering GEO. They discuss the rapidly growing usage of AI chatbots for information seeking, the resulting shift in search behavior, and how businesses can adapt. Cameron-Kitchen highlights key strategies for businesses to rank well in AI searches, including concise answers, leveraging third-party content, and publishing original data. The discussion emphasizes the importance of adapting to this evolving search landscape to maintain online visibility and drive conversions.
