This interview podcast features a marketer, Seda Gökçe, discussing her career journey and insights into personal branding. The podcast begins with introductions and a brief overview of Seda's background, then delves into her transition from a foreign trade background to marketing, highlighting a pivotal university project as a turning point. Seda shares her experiences building a personal brand, emphasizing the importance of patience and uniqueness, and offers advice to aspiring solo entrepreneurs, including the need for data analysis and understanding consumer psychology. She also predicts future trends in personal branding, emphasizing personalization, AI integration, the rise of UGC (user-generated content), and the continued importance of SEO. The podcast concludes with Seda recommending various resources for those seeking to improve their marketing skills.
