This interview-style podcast focuses on providing effective analogies for explaining retail media to executive teams. The host, Kiri Masters, introduces the topic and then presents several short interviews with brand-side retail media professionals. Each interviewee shares an analogy they've successfully used—ranging from comparing retail media to a farmer's market and the two parallel roads of profitability versus growth to likening aging Amazon ASINs to aging fine wine. The podcast concludes with a summary of the shared analogies and a call to action to subscribe for daily insights. Listeners gain practical advice on improving communication about retail media strategies within their organizations.
